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The Messaging Make-Over and Self-Audit

In the next 25 minutes I’m going to show you exactly how to create messaging that has clients sliding into your DMs, already sold

EPISODE 1:

Why your content isn't calling in easy-yes clients

Audit Your Content: Step 1

Your turn - watch the video, answer these questions and score yourself out of 10 on each. Which needs the most work?

  • Am I talking to someone who is actually ready and able to buy?
    Or am I speaking to an earlier-stage version of my dream client, someone who looks right on paper but isn't ready to invest?

  • Is it clear in my content who I work with, what I offer, and why it matters?
    If someone landed on my profile cold, would they immediately know who it’s for and what result I help create?

  • Am I solving for a problem my best-fit client is actively trying to fix right now - or one they’ve actually already moved past (or for a problem they don't even actually realise they have)?
    Is the pain point still real for them, or am I a few steps behind in how I’m framing it?

  • Does the language I’m using sound like what they would say?
    Or am I defaulting to vague, vanilla, AI-generated words that don’t match how they actually describe their experience?

  • Is there one, clear person I’m writing for — or am I trying to appeal to too broad a group/too many versions of my person, the 'pain-points' of the many?
    Am I writing to a specific buyer … or to anyone that's had these sorts of problems

NEXT UP....

If you want to

Client experiences

This is a brand-new programme, so my clients are still building out their videos but this is what they're saying about what the process is doing for their messaging clarity already...

I already knew how to communicate. Heidi showed me how to convert.

"I was already really good at messaging — but working with Heidi was absolutely amazing. She showed me the nuances, the exact things to say, the exact angles to take to actually convert."

This is a game changer and I cannot recommend it highly enough.

"Heidi has this sixth sense for turning all the brilliant, messy ideas swirling in your head into something structured, clear, and powerful."

I thought I was being clear...Heidi showed me I wasn't.

"Heidi really drills right down to the essence of what makes your work very special, very valuable, very unique — and helps you tighten your message so that your clients finally get it - and want it"

Heidi Williams Ltd