• Have you identified clear MACRO shifts in the landscape that speak to why what they're doing isn't working?

  
  Prompt: What’s changed in the market or buyer behaviour that they’re feeling, but haven’t quite named yet?
  Example:
  “Launches aren’t working the way they used to - because buyer behaviour has changed.”

• Have you identified the MICRO shifts to zoom in on what’s missing inside a method they already use?

  You’re not scrapping the whole strategy - you’re making it work better.
  Prompt: Where are they following all the rules… but still not getting results?
  Example:
  “It’s not your launch strategy that’s broken - it’s the way you’re warming up your audience beforehand.”

• Are you pairing the “here’s what’s not working” with clear proof of what IS working instead?

Don’t just tear down, show the alternative with real results.
Prompt: What client wins or personal shifts can you share that show your method working better?
Example:
“Once we swapped her 60-minute masterclass for a 5-minute voice note series, she doubled her enrolments with half the effort.”

• Does your message create a clear, logical “only solution" path not just another option?

Lead them to your solution with undeniable clarity.
Prompt: Does your content make your approach feel like the natural upgrade to what they’ve already tried?