QUESTION: How much faster could you go...
If you had a high-converting, super-sexy, fancy-pants, coffee-making sales page like this?
Coffee-making you say?
OK, OK, I lied about the coffee
Just to make you smile, but...
What if you could create a sales page so persuasive that your offer literally sold itself?
You'd
Ditch those draining sales calls because your sales page is doing the heavy-lifting for you
Get fully booked and enjoy consistent, reliable monthly revenues instead
Finally launch you new membership, programme or mini offer and make MORE money
Build your credibility and authority so that your perfect-fit clients come looking for you
And you'd finally build the financial freedom you've been chasing
But if you're like most
coaches, you're struggling to write an effective sales page because:
You're a perfectionist and it never quite sounds good enough so you procrastinate and STILL haven't got it written
You can't stand the idea of "hyping yourself up"
You get overwhelmed by all the details and don't know where to start
You struggle to articulate your offer persuasively (even though you're BRILLIANT at helping others do this - it's SO much harder doing your own!)
So my question is:
What if that wasn't the case...what if you had a BRILLIANT sales page doing the heavy-lifting for you; what would that
DO for your business
(and for your TIME?!)
Because listen:
Your ability to articulate the value of your offer persuasively, to your ideal client - at scale - is what will take you to the next level of growth
Yeah, I'm quoting myself. (My page, my rules)
What I'm saying is that when you create a sales page that SHOWS a client what their current problem is, what their reality could look like - and how YOUR solution is THE missing link between the two - you make sales.
And when you can do that WITHOUT having to explain it again and again on a call -
now that's called SCALING!
But first, you have to convert
And it's kinda like this...
You know when you're watching a movie and the hero isn't aware of something that you, the viewer, can see clear as day.
And then there's a scene (in movie-speak it's called "the call to action") which totally shifts their belief and they get this epiphany, this light-bulb moment when they see the path they need to take.
Which means they set THEMSELVES on that course of action, they sell themselves on that path(which is soo much more powerful than you shouting at them through the TV)
WELL HERE'S THE THING:
A good sales page IS that epiphanising call to action. It shifts the belief of your perfect-fit client, adjusting their world view so that your offer has its own gravitational pull.
Imagine that
Like a magnet
A REALLY good sales page doesn't persuade - it enlightens
It shifts a belief so that your people SELL THEMSELVES ON YOU
But To Get This Right...
You have to go deeper than a freebie sales page template can take you, because we have to do some deep work around who your offer is for and what it does
We have to craft a marketing argument that runs powerfully through your whole page
We have to make your offer connect, compel and convert
And the good news?
I can teach you EXACTLY how to do that...
Introducing
Sales Page Sorted
The on-demand, value-packed do-it-at-your-own-pace course that helps you get your sales page written POWERFULLY
Create a sizzling sales page that LOOKS and SOUNDS so amazing you have to stop yourself from wolf-whistling it!
Learn how to articulate your offer clearly and compellingly and stack the benefits so that it's impossible to turn down
Write connecting copy that attracts your ideal soul-aligned client, so that you can do your best work serving your people
Stop second-guessing yourself, overthinking and procrastinating and get your sales page WRITTEN!
Load up your page with the persuasion triggers and objection-melters that mean it sells itself
Work smarter, not harder - ditch the sales calls, endless DMs and tailored proposal writing now that you have your very own never-sleeping-sales-team
Use your new skills to create new revenue streams by launching new offers that convert
What you get
Step-by-step tutorials and workbooks to help you articulate your offer, nail your messaging and write a powerfully connecting sales page
Getting The Foundations Right
We'll get crystal clear on who you serve, the biggest problem they have, the results you get, what they've tried already and why it hasn't worked - and the beliefs they have about why it's hard and what they think they need.
We'll use this to target your offer to speak specifically to your ideal client and, ultimately, to identify the core marketing argument of your sales page. This is NOT another avatar exercise - you'll learn the exact processes I use that have my clients' clients saying "how did you get into my head so fast".
Includes...
Flipping the switch; what you need to do differently, to transition from selling a referral-based offer to a sales-page ready offer
Why people buy: Understand The Buyer’s Triangle, and learn how to light it up like a Christmas tree
The anatomy of a high converting sales page and what role each part plays
Articulating your power compellingly
Outcome:
You'll get total clarity on who you serve, the results you get and the language you'll use to turn their heads - and you can use this across ALL your messaging
Elevating your offer
In these sessions we dig into the opportunities to set your offer apart and put it in a league of its own.
We'll use a number of techniques and reframes that position it as THE solution that bridges your client's need and their goal. We'll do this by mapping your offer against their needs, signaturising it and by applying the secret sauce of high converting pages - what I call Results-Based Marketing
Includes...
The 5 differentiation principles that set you apart and make your offer uber-desirable
Discover how to flip objections so that they become reasons people NEED your offer instead of reasons they don’t want it
Stack the value and widen the price-value gap with the RIGHT bonuses, to create irresistibility
Transform your guarantee from an after thought to a key conversion tactic
Outcome:
You'll optimise & signaturise your offer and articulate it as THE essential, must-have ingredient powering the transformation your perfect clients need
Writing your page
Your sales page is a game of two halves; the marketing narrative that sets up the need, and the sales section which makes the offer.
You'll already have been unwittingly writing the core content of your sales page through the workbook you've completed, so at this point, you'll be further along than you think already!
In these sessions, we'll dive into the writing. I'll break each section down and show you how to write it and the different options/approaches you can use and I'll show you examples of pages I've written, for inspiration.
Includes...
Understand the 14 components of a high-converting sales page
Section by section video tutorials – with loads of examples – to guide you through how to write each section
Borrow my formulas, prompts and idea-starters to find the narrative thread for your offer
Get AI prompt ideas and suggestions so you can plug in a second brain
Outcome:
You'll get your sales page written - AND you'll generate a month's worth of content you can use for socials in the process
PLUS...
BONUS 1
Copy feedback
You'll have the opportunity to submit your copy for my feedback
I'll record a short loom video as I walk you through the edits and tweaks that will improve it for conversion
You'll also get some copy-sprinkles, the little "write this instead of that" optimisations that will help you make it shine
BONUS 2
Persuasion marketing tactics
You need to understand HOW purchasing decisions get made and WHY people buy - so that you can make sure that what you write speaks to those motivations.
In this bonus session, we'll dig deeper into sales psychology and persuasion marketing and we'll look at the 10 Persuasion Triggers that nudge your buyers to take action, so that we can make sure your sales page plays to ALL of them for maximum conversion
This if for you if:
You're a Coach, Creator or Consultant and you have something nuanced you're selling. You've sold your services before and have existing clients (your offer is validated, this is not your first rodeo) and you're keen to grow your audience and scale beyond referrals
You may have one or more offers "out there" already but they don't get enough traction and you don't feel you're standing out sufficiently to get noticed, you need your words to work harder AND smarter
Your offer is likely to be over £500 and you probably have a millions ideas for other offers you'd like to launch but you're STUCK because you lack the skills to write them up compellingly enough
You might be planning or launching a leveraged offer (a course, group programme, mastermind or membership)and the idea itself doesn't need validationg, because it's an extension of existing offer, but you need to make it feel and sound more compelling
And you want to:
Get your key marketing
assets in place
Get consistent
leads
Turn leads into
customers
Turn customers into
super-fans
Let's Get You A Ticket On The Fast-Track Train To Financial Freedom...
Listen, I've been there:
It's HARD trying to run your business AND get new clients
You know you need to work ON your business, not just IN it - but the relentless hamster wheel of serving, selling AND marketing is burning you out fast.
What you really need, is a CLONE machine.
But since we've not quite there yet (no offence to Dolly the sheep) - knowing how to create a sales page that sells is your next-best shortcut to success.
It means you get fully VISIBLE
It means you can test new offers out FAST
It means you're not spending all your time SELLING
It means you can start to SCALE
And here's the thing...
If you don't master this, 3 months from now you'll still be struggling and juggling, and relying on patchy and inconsistent referrals, and the end of the year will be fast approaching.
It will still feel like a hand-to-mouth rollercoaster ride. You'll still be frustrated that it's taking so long to "make it".
But when you invest in learning the skills to write your sales page - you're not just gaining the ability to articulate your offer more compellingly and get it out there (which will pay dividends across ALL your marketing) you're paving the path to create digital products, group programmes, memberships - to unlock the opportunities of passive and leveraged income streams that you're just ITCHING to get at, if you JUST had the skills to create and publish your offers.
You can grab yourself another freebie, or do another course, but RIGHT HERE is where action gets taken.
THIS is where you get the skills that take your business to the next level.
AND, armed and dangerous, I can't wait to see what you'll launch next
Just think...
A month from now, how different your business could look with your sexy sales page bad-assing it for you?
You're Getting
Deep dive tutorials on how to: get rock-solid foundations and articulate your offer compellingly, how to optimise your offer and get it sales page ready, how to differentiate your offer and make it stand in a league on its own and how to use results based marketing and stack the value to make it a Slam Dunk, no-brainer, can't-say-no offer
Step-by-step pre-recorded trainings on how to write each of the 14 sections of your sales page
Workbooks and templates to help you draw out and articulate your offer and get clear on the features, benefits and outcomes
Sales page workbook with copy prompts, so you can write your page as you go through the training
A loom video recording with copy-swap ideas and feedback so you can make it EVEN better
Access to my Copy-Swappy masterclass which shows you examples of changes I've made to sales pages to make them "land" better
Why is it such great value - what's the catch?
No catch.
It's insanely good value because I want to make it accessible. I want to help as many of you as possible up-level your sales-writing-skills, so that you can make the impact you were born to make - because that's my mission, that's MY impact.
FLASH SALE
Just £395
AND ... 48 HOUR BONUS SPECIAL OFFER
GO VIP AND GET ACCESS TO
SALES PAGE INTENSIVE
AT 50% OFF
WORRIED ABOUT GETTING IT "GOOD ENOUGH"?
Join me LIVE for an intensive:
Sales Page in a Day
Standard Price £695
YOU CAN UPGRADE FOR JUST £150
(A saving of £150)
You'll get:
Access to a small group coached programme where in the morning I'll teach live, how to write each section, and we'll write/polish it together through the afternoon - giving you total accountability AND guidance, to get it finished
We'll use the words you've already written and I'll show you how to improve them, live on the day
You'll get a more detailed loom video recording with feedback on your work and my "copy sprinkle" suggestions
You'll get a day of Voxer access to me (the following day) for any questions, messaging clarity discussions/things we didn't manage to cover on the day
About Me
After almost 2 decades launching, marketing and running events, I turned my hand to a different kind of launching, when Covid hit. And it was like coming home.
But I discovered the bit I love BEST, is helping Coaches nail their messaging and their copy so that they can connect with and convert more clients.
Since then I've written dozens of sales pages, lead magnets and email campaigns that have delivered some serious moolah for my clients.
But what I REALLY shine at is teaching Coaches like you, who are ready to move beyond referrals, to scale to the next level.
To find your authentic voice and to get visible, to discover and amplify your message so that you can make the impact you were born to make
And, naturally, I bring my copy-powers to the party,
So I'll teach you how to write in a way that sounds like you, but better. (To sound like you, when you were IN your zone of genius and said that really clever thing...and quietly smiled and nodded to yourself that you DO know your onions - remember? THAT'S what we're gonna channel)
So let's get you ready to get visible with a deeply compelling offer presented in an irresistible way, that will help barrel you toward getting more clients.
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