You'll complete an onboarding questionnaire so I understand your goals and objectives and you'll send me handles for one or two social platforms you want me to review

You'll get a loom video screen-record as I MOT your messaging and content, and walking you through a complete diagnostic of what's missing, what could be improved, what you need to do more/less of, the reasons it's not converting and what needs to change to fix that. Using your questionnaire, I'll also be able to show you the gaps between who you say you're for/what you say you're about and the extent to which that's clear in your messaging. This MOT-audit alone is invaluable in giving you customised feedback so that you're not guessing at what to change and can start to fix the specific gaps and weaknesses so that the time you spend creating content starts to pay back, fast.

But that's not all you get! Next, we'll schedule a 60 minute call and work through how to implement these messaging shifts in practical terms. At this point we'll also dig into the offers you have available and how you bring people toward them and work out the audience-building tasks that feel good to you, that you could do more of. We'll talk through the key hooks that will activate your audience to buy and flesh-out some post ideas and how to write them. Along with the notes from the audit, you'll have a clear idea of the exact tweaks and shifts you need to make to your copy to convert, and you'll get 2-3 posts written for you so you can see exactly how to position your offers for conversion.