Are you ready to create messaging that takes your audience from cold to sold, at super-sonic speed?
So that you can stop relying on inconsistent referrals and finally scale to £10k months
My clients have generated £6k in revenue within 4 weeks after a REALLY dry-spell, 10X’d their paid workshop sign-ups and DOUBLED their ROI in less than 24 hours with my signature Cold-to-Sold Programme
Enrolling now at £1995 the pre-launch price of just £1295 AND with an incredible IN-PERSON BONUS DAY worth £1495 included for free
You’re doing it ALL: “getting visible”, “building your audience” and “sharing value”.
Just like ‘they’ told you.
You’re making some sales - mostly through referrals, or from someone you’ve met or who’s been in your audience for months, but when you go to release a new offer…you get crickets.
So you’ve ramped up your marketing activities to the point that it feels like you’re spending more time trying to get clients than doing what you love; Coaching
And it’s starting to piss you off, frankly, because you didn’t sign up to be a content creator - you signed up to be a Coach, and this relentlessly busy, pointless-posting is getting you nowhere.
Houston, we have a problem.
The hard truth is…
If you desire to scale past £10k months, you have to be able to make sales to new followers who haven't known you for months - not just through referrals and past clients
And unless you plan to hustle HARD to build your business, you need to learn how to create more potent content that sells FOR YOU, so that you don’t have to close Every. Darn. Piece of business, personally, on the phone.
Take a look around: the Big Bucks are being earnt by Coaches who make sales to their audiences without needing 3 calls, a voice-note, a video message and a carrier pigeon.
And if you’re repeatedly putting content out and making offers and getting very little back…this is going to sting but: you’re doing it wrong.
And it's not because you're using the wrong platform, or the algo is against you or you're not going live enough - it's because your messaging lacks the clarity, specificity, tangibility and the high-value outcomes that are so desirable - and urgent - that your people sell themselves on needing your help
In other words: you’ve got a messaging problem
I know because I’ve seen, again and again, that when my clients articulate the power in their offer so it speaks directly to the heart of their ideal-fit client and they understand, need and OMG-want it: they make more sales.
And you’re going to struggle to sell to a cold audience if any of these are true:
It’s not clear exactly who your offer is for and precisely what problem it solves - and solving that problem isn't positioned as urgent enough that people want to pay you (probably you if you're getting NO nibbles)
It’s not clear what the tangible outcome is and what that means it will help them to be, do, achieve or get - and what that in turn means, and the value and possibilities in THAT (definitely you if you're getting money objections then see a post that they hired another Coach *ouch*)
You’re speaking to the problem YOU know they need to solve instead of the one they think they need help with (and you’re - unwittingly - using the language of an expert, which doesn’t connect or resonate with how they’re experiencing the problem)
You don’t stand out as THE solution they need now, against a sea of other offers and opportunities (and you know this is you if your messaging just feels 'meh')
You’re not creating a compelling narrative or any urgency around how much this problem is costing them to not solve, or around the possibilities for them once they solve it (this is you if your last launch flopped)
The hard truth is, it doesn’t matter how much more content you put out, how often you make an offer, or which platform or media you switch to - until you fix your messaging problem your audience won’t step toward you. Because they don’t truly know that you can help them, or you're not showing them that their problem is big enough (or the solution transformational enough) that they need to spend the kind of money you're charging.
But when you get your messaging right, everything changes
I know, because when I started helping my clients get clearer on their messaging, they went from massive dry-spells to a flood of leads, from £3k months to £13k months, with results including:
Zero sales to £1k daily on automation by tweaking the positioning of their offer
A £1500 sale within 2 weeks of shifting to more outcome-based offer copy
Over £3000 in back-end sales after a new client signed up for a low-ticket offer and then bought the upgrade AND the 1:1 container
£6000 in sales after a dry spell by shifting the focus of the offer so that it spoke to the root problem the audience were already facing (in a classic spin of give them what they want, sell them what they need)
Even before they’d implemented everything I was teaching them - just from making some critical positioning and messaging shifts that landed and resonated with what their ideal-fit client was WILLING TO PAY FOR
Let me ask you a question...
How would it change things if you could generate sales from new followers in your audience instead of only selling to people you’ve had a call with or personally met?
If you sold 5 spots to brand new people in your audience this week, how much would that change your potential to scale to your next income level (versus waiting for that networking event and hoping on past clients returning)
If you recognise that just doing what you’re doing LOUDER (or faster) ain’t gonna cut it and you’re so full-body ready to make the shifts and tweaks to your positioning, messaging and copy that will create the clarity, tangibility, specificity and desirability to make your offers sell like gangbusters, and get payment notifications instead of crickets…
I made this for you:
Introducing
Cold to Sold
Join my signature messaging programme for the pre-launch price of just £1295 until 10th December (and check out the BONUSES which are worth more than the programme itself!)
You're so ready to:
Articulate what you do more powerfully - in a way that finally does it justice, makes it juicily irresistible to your right-fit people (without MONTHS of nurturing) and makes you MORE SALES
Showcase your thought-leadership in a way that stands you out as an expert and connects to and creates “lightbulbs” for your ideal client, so they can't get to your payment cart fast enough
Embody a deeper confidence, conviction and certainty in your content and posts which is magnetic AF and brings your ideal-fit clients straight to your DMs
Attract empowered clients that can afford your services and are ready to do the work to get results
MODULE 1: Messaging
The positioning, niche and messaging clarity (you’ve been banging your head against the wall trying to nail until now)
Get total clarity on exactly who you’re for, the problem you solve and the results you get and articulate it in a way that sounds utterly irresistible to your ideal-fit client
The positioning piece you've been missing that will help you adjust your offers and messaging so that they're targeted to speak to the reasons people buy
Craft a single sentence that resonates deeply with the people that need you (and fall back in love with your business again now you can explain what you do in a way that sounds worthy of the results you get)
Elevate your messaging by tapping into the 'you-niqueness' of what you're offering (instead of thrashing about trying to define yourself in a nebulous niche)
Ditch the non-specific, woolly words that mean nothing and learn how to write to resonate
MODULE 3: Content
Content that converts; creating a holistic content system that gets your people paying attention
The strategy that elevates your social feeds and distils your unique genius which has your audience saying “I’ve never heard this before - how do I work with you”
The launch-content framework I use to create lead-generating value-heavy posts that pulls your audience toward the next step
The only 6 adaptable post structures you'll need, to create and build curiosity, demonstrate results, and shift perspectives that position you as the go-to authority and thought-leader in your space
Get under the skin of how you think and what you know and mine your own unique genius to create thought-leadership content which sets you apart
The specificity that’s missing from EVERY line of your copy and how to deepen your writing skills so that your ideal client feels like you’re talking solely to them
MODULE 2: Offers
The offer and product suite make-over that makes your offers more sellable AND triples your income
Learn the exact strategy I'm using to create a suite of offers at different price points, so that I'm not leaving money on the table
Learn how to stack your offer and incorporate juicy bonuses that increase urgency and make it a no-brainer, must-have
Refine your offer to speak directly to a problem that’s big enough and urgent enough for your ideal-fit clients to pay to solve (and learn how to target it toward empowered ready-to-pay buyers)
Get the research piece you’re missing that will give you new insights and help you map your offer (or create something new) to what your audience need and want
Get uber-clear on the pre-qualifiers that define your ideal client and make sure your content is directly connected to your offers, so that it’s in alignment (instead of attracting newbie freebie-seekers to an advanced-level offer)
MODULE 4: Attraction Marketing
Create high-converting assets that build trust, showcase your expertise AND create forward momentum to the next step toward you
The reason nobody is downloading your dusty PDF and how to create high-trust, high-quality lead magnets that pull people deeper into your world
Understand the customer journey and create the ‘Ikea Shortcuts’ that get your ready-now buyers to the checkout fast, whilst nurturing your buy-laters with irresistible offers
The 'Binge Sequence' methodology you can use in lead-magnet content and emails to rapidly speed up the know, like, trust factors and create buy-now urgency
The social-selling daily routines and habits that build your audience, using the 5 x 5 method (and the exact strategy I use to spread my content beyond my personal feeds)
BONUS PARTYYYYY
Buy during this special pre-launch period to secure these bonuses - which, alone, are worth more than the total cost of the programme:
💥LIMITED TIME PRE-LAUNCH BONUS 💥
SPEND THE DAY WITH ME WORKING THROUGH YOUR MESSAGING IN A SMALL GROUP
AT THE CHAMPNEYS SPA IN BEDFORDSHIRE ON 8 FEBRUARY (Worth £1495 alone!)
Yep, total madness - this ONE bonus is worth more than the entire cost of the programme.
But this is a one-off, so don't hang about!
BONUS 1
Free 1:1 Call to support your messaging clarity (worth £349)
On completion of the exercises in Module 1, you’ll send me your completed messaging workbook and we’ll schedule a 30 min call together to sense-check your positioning and tighten your bio and help statement to make sure it speaks right to the heart of your ideal client (which will have you saying why-the-f**k-haven’t-I-done-this-before)
BONUS 2
Free content feedback session (worth £195)
You’ll pick 5 pieces of content you’ve rewritten using the messaging frameworks you've been taught and I’ll record a loom video with feedback on how they could be stronger and tips to optimise them for conversion
BONUS 3
Buyer Psychology Module (worth £97)
You’ll understand WHY people buy and how to use buyer psychology to (ethically) make your offer more irresistible. In this training you’ll learn how the brain automatically switches off when it detects a sales pitch coming - and how to avoid that “off” switch by taking a different approach. I’ll show you how to use hooks that meet your clients where they’re at to get their attention and interest and what you need to do next to move them toward desire and action.
Is this right for you?
This is specifically aimed at the Coach or service provider who knows her work is incredible, but doesn’t know how to express its true power in words - so you feel like what you’re offering is being overlooked, by the very people it would most benefit because you’re not able to explain it in a way that they recognise the value in it for them.
You already have a validated offer (you've made sales already) and now you're ready to make the copy and messaging shifts that will empower you to make sales beyond referrals...
And it's definitely for you if...
You struggle to put into words exactly why what you do is so powerful - because…it’s complicated and doesn't have a clear, tangible outcome
You’ve made some sales, but you know you’re missing the clarity and conversion piece to bring people toward you - and you know your offer could be stronger, too
You feel like you’re doing ALL the visibility, lead-gen and audience building, but it’s not working - you’re not getting results, and you’re sooo ready to work smarter instead of harder, to fix that
You want more high-ticket clients but you’re not attracting an audience that is ready to invest at that level - and when you do, they don’t want free downloads, so you don't know how to bring them toward you
You enjoy writing, but you feel like you’re operating at surface-level and not sharing your unique brilliance, and you’ve seen others nailing that and how powerful it is - and wanna piece of THAT pie!
But you're not ready for this if...
You’re trying to figure it all out yourself and you’re not investing in yourself or your business (you will self-sabotage if you’re asking your clients to invest in you, whilst not being prepared to invest in plugging the gaps in your own development)
You’re selling a product or network marketing solution - I get best results for coaches, consultants and service providers that are operating in the online entrepreneur space and are selling packages that are typically £1000+
You’re brand new here and don’t yet have the tech or marketing skills to run your business - this is not a “starter” programme.
Listen, this programme isn’t about adding to your (overloaded) plate. You’re already spending time creating content to bring people toward your offers. But, on the whole, it’s not the best use of your time, because it’s not doing anything for you - it’s not getting you results.
A client recently calculated she was spending upwards of 7 hours a week building visibility and creating content…and yet she’d only ever had a handful of clients reach out to work with her as a result. That’s a TERRIBLE return on her time. After just 2 weeks of working with me 1:1, she’s already bought in 7 sales and 2 of these are prime candidates to upgrade to her premium services.
I want to help make the time you’re already spending on content actually WORK to bring in clients. Like you thought it would in the first place!
I want to show you how, even if you THINK you’re being clear on what you do - you aren’t being clear enough. I want you to be able to confidently articulate who you serve and the results you get. **I want to show you how to create light-bulb-moments for your clients, so they’re drawn toward you.
More than anything: I want to help you reach the people that need you, so you can do your best work - because my super-power is reflecting yours back at you, and my mission is to help 1000 women like you to have the impact you were born to make.
And ALL of that starts with getting really clear on who you’re for, what you do and what that truly means for the people you serve.
And nobody teaches that like I do.
It’s time to make this work for you.
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