Brilliant at what you do, but not so much at explaining it to the people that need you most, but don't already know you?
Call in your perfect-fit clients withmessaging and offers that are so laser-precisionon-point they have your clients sell themselves on working with you
And not just to people who know you already, or you've nurtured for months...
My clients have generated £30k months, 8X’d their paid workshop revenue and DOUBLED their ROI in less than 24 hours with my signature Cold-to-Sold Programme
You’re doing all the do - “getting visible”, “building your audience” and “giving value”.
And you’re making sales - but mostly through referrals or connections or people who've been in your audience for months
But when you release a new offer, or relaunch an existing one…it doesn't sell as fast as you'd like (and it's mostly to people already in your world)
So you’ve ramped up your marketing activities to the point that it feels like you’re spending more time trying to get clients than doing what you love: serving your clients.
You've got your foundations in place - you do incredible work, you've got great testimonials, your work is powerful.
Now it's time to blow your business up by getting you seen, heard and paid from your online audience...
This is for you if you desire to scale your business in the online world and bring sales in in, on repeat, on the strength of the content you write
You know you have the opportunity to make way more money (and impact) by bringing in new clients online, without the need for sales calls, voice-notes back and forth, a video message and a carrier pigeon.
But you've been putting content out and not getting enough bites back: you know there's more out there for you.
And you suspect your messaging lacks the clarity, specificity, tangibility and the clearly articulated outcomes that would have your people sell themselves on needing your help...
In other words: you need to fix your messaging problem
Because when you learn how to get uber clear on how to articulate who you're for, why they need you, the results you get and the power of your work you create highly potent, activating content that sells FOR YOU
(and you don’t have to get on a call to close every single sale)
I’ve seen, again and again, that when my clients articulate the power in their offer so it speaks directly to the heart of their ideal-fit client and they understand, need and OMG-want it: they make more sales.
And it happens fast
I know, because in helping my clients get clearer on their messaging, their results have been incredible. Like:
Zero sales to £1k daily on automation by tweaking the positioning of their offer
A £1500 sale within 2 weeks of shifting to more outcome-based offer copy
Over £3000 in back-end sales after a new client signed up for a low-ticket offer and then bought the upgrade
£6000 in sales after a dry spell by shifting the focus so the offer spoke to the root problem (instead of what the Coach thought they needed)
Some of these results came in even before they’d implemented everything I was teaching them - just from making some critical positioning and messaging shifts that landed and resonated with what their ideal-fit client was WILLING TO PAY FOR
I see you: you are so ready to scale to your next level by generating sales online instead of only selling to people you’ve had a call with or personally met.
But you know that your messaging has to get clearer and more compelling first.
And you know that just doing what you’re doing LOUDER (or more) isn't going to work. You're ready to embed the authority-led shifts and outcome-based tweaks to your messaging that will make your offers sell like gangbusters...
Introducing
Cold to Sold
The complete messaging programme for Coaches, Experts and Service Providers ready to make sales beyond referrals by articulating the genius of their work through their content
Get ready to:
Articulate what you do more powerfully - in a way that finally does it justice, makes it juicily irresistible to your right-fit people and makes you MORE SALES
Showcase your thought-leadership in a way that stands you out as an expert and connects to and creates “lightbulbs” for your ideal client, so they can't get to your payment cart fast enough
Embody a deeper confidence, conviction and certainty in your content and posts which is magnetic AF and brings your ideal-fit clients straight to your DMs
Attract empowered clients that can afford your services and are ready to do the work to get results
MODULE 1: Messaging
The positioning, niche and messaging clarity (you’ve been banging your head against the wall trying to nail until now)
Get total clarity on exactly who you’re for, the problem you solve and the results you get and articulate it in a way that sounds utterly irresistible to your ideal-fit client
The positioning piece you've been missing that will help you adjust your offers and messaging so that they're targeted to speak to the reasons people buy
Craft a single sentence that resonates deeply with the people that need you (and fall back in love with your business again now you can explain what you do in a way that sounds worthy of the results you get)
Elevate your messaging by tapping into the 'you-niqueness' of what you're offering (instead of thrashing about trying to define yourself in a nebulous niche)
Ditch the non-specific, woolly words that mean nothing and learn how to write to resonate, connect and convert
MODULE 3: Content
Content that converts; creating a holistic content system that gets your people paying attention
The strategy that elevates your social feeds and distils your unique genius which has your audience saying “I’ve never heard this before - how do I work with you”
The launch-content framework I use to create lead-generating value-heavy posts that pulls your audience toward the next step
The only 6 adaptable post structures you'll need, to create and build curiosity, demonstrate results, and shift perspectives that position you as the go-to authority and thought-leader in your space
Get under the skin of how you think and what you know and mine your own unique genius to create thought-leadership content which sets you apart
The specificity that’s missing from EVERY line of your copy and how to deepen your writing skills so that your ideal client feels like you’re talking solely to them
MODULE 2: Offers
The offer and product suite make-over that makes your offers more sellable AND triples your income
Learn the exact strategy that creates a suite of offers at different price points, so that you're not leaving money on the table
Learn how to stack your offer and incorporate juicy bonuses that increase urgency and make it a no-brainer, must-have
Refine your offer to speak directly to a problem that’s big enough and urgent enough for your ideal-fit clients to pay to solve (and learn how to target it toward empowered ready-to-pay buyers)
Get the research piece you’re missing that will give you new insights and help you map your offer (or create something new) to what your audience need and want
Get uber-clear on the pre-qualifiers that define your ideal client and make sure your content is directly connected to your offers, so that it’s in alignment (instead of attracting newbie freebie-seekers to an advanced-level offer)
MODULE 4: Attraction Marketing
Create high-converting assets that build trust, showcase your expertise AND create forward momentum to the next step toward you
The reason nobody is downloading your dusty PDF and how to create high-trust, high-quality lead magnets that pull people deeper into your world
The 3 best-performing lead magnets I help clients create, why they work and how to make it work for you
Understand the customer journey and create the ‘Ikea Shortcuts’ that get your ready-now buyers to the checkout fast, whilst nurturing your buy-laters with irresistible offers
The 'Binge Sequence' methodology you can use in lead-magnet content and emails to rapidly speed up the know, like, trust factors and create buy-now urgency
The social-selling daily routines and habits that build your audience and create new leads
MODULE 1: Messaging
The positioning, niche and messaging clarity (you’ve been banging your head against the wall trying to nail until now)
Get total clarity on exactly who you’re for, the problem you solve and the results you get and articulate it in a way that sounds utterly irresistible to your ideal-fit client
The positioning piece you've been missing that will help you adjust your offers and messaging so that they're targeted to speak to the reasons people buy
Craft a single sentence that resonates deeply with the people that need you (and fall back in love with your business again now you can explain what you do in a way that sounds worthy of the results you get)
Elevate your messaging by tapping into the 'you-niqueness' of what you're offering (instead of thrashing about trying to define yourself in a nebulous niche)
Ditch the non-specific, woolly words that mean nothing and learn how to write to resonate
MODULE 2: Offers
The offer and product suite make-over that makes your offers more sellable AND triples your income
Learn the exact strategy to create a suite of offers at different price points, so that you're not leaving money on the table
Learn how to stack your offer and incorporate juicy bonuses that increase urgency and make it a no-brainer, must-have
Refine your offer to speak directly to a problem that’s big enough and urgent enough for your ideal-fit clients to pay to solve (and learn how to target it toward empowered ready-to-pay buyers)
Get the research piece you’re missing that will give you new insights and help you map your offer (or create something new) to what your audience need and want
Get uber-clear on the pre-qualifiers that define your ideal client and make sure your content is directly connected to your offers, so that it’s in alignment (instead of attracting newbie freebie-seekers to an advanced-level offer)
MODULE 3: Content
Content that converts; creating a holistic content system that gets your people paying attention
The strategy that elevates your social feeds and distils your unique genius which has your audience saying “I’ve never heard this before - how do I work with you”
The launch-content framework I use to create lead-generating value-heavy posts that pulls your audience toward the next step
The only 6 adaptable post structures you'll need, to create and build curiosity, demonstrate results, and shift perspectives that position you as the go-to authority and thought-leader in your space
Get under the skin of how you think and what you know and mine your own unique genius to create thought-leadership content which sets you apart
The specificity that’s missing from EVERY line of your copy and how to deepen your writing skills so that your ideal client feels like you’re talking solely to them
MODULE 4: Attraction Marketing
Create high-converting assets that build trust, showcase your expertise AND create forward momentum to the next step toward you
The reason nobody is downloading your dusty PDF and how to create high-trust, high-quality lead magnets that pull people deeper into your world
Understand the customer journey and create the ‘Ikea Shortcuts’ that get your ready-now buyers to the checkout fast, whilst nurturing your buy-laters with irresistible offers
The 'Binge Sequence' methodology you can use in lead-magnet content and emails to rapidly speed up the know, like, trust factors and create buy-now urgency
The social-selling daily routines and habits that build your audience, using the 5 x 5 method (and the exact strategy I use to spread my content beyond my personal feeds)
KIND WORDS
“This is the best money I have EVER spent - and I've taken a lot of programmes. Until now, I've never asked myself these questions or looked at it this way, I feel like you've opened my eyes to a whole level I was missing, which means I'm putting this offer together totally differently to what I've done before”
"OMG Heidi, you're a genius. This has helped me make it sound soooo much better already"
"You've turned a switch on in my brain, and now I can't unhear you saying "is that specific enough" (which is a good thing!)"
"Heidi got to the heart of what I was struggling with in a way others haven't - and I've spent £25k trying to find these answers...AND it's working, I've brought in £6,300 in two weeks so far”
"I've only just started digging into the content section but already feel like things are so much clearer."
"I swear my brain has just made a ping sound. Following your formula to write my help statement has made me see how unspecific I was being, and how to change that"
Working with Heidi has been a game changer for me. I started working with her to help me with my messaging so I could start making sales. I've been playing at it for ages, since doing OTM but was still in the audience building stage and I hadn't niched. She helped me to really see the value in changing my positioning and the power of 1:1 work...as a result I've ran a paid workshop that has returned over 6 times the income to the first one...and I'm getting far more traction from my facebook posts."
“I don’t think I’m bad at writing copy, and it’s something that I even help my clients with, but, as they say, the cobbler’s child goes barefoot (!)….I knew that my own copy wasn’t quite hitting the spot in terms of attracting the right clients and giving them the confidence to take that leap. Heidi was amazing for really digging into my whole approach. She helped me identify exactly what I wasn’t saying, and where I was kind of hoping they would read between the lines. She also helped me to step up to fully owning the results I am getting with my clients, without feeling like I should be draped across a Lamborghini!"
I'd been posting content for months and not really making any progress. I felt like I was doing everything my business coach told me, and still wasn't getting clients. Now I can see the gap between what I need to write about, and how to write about it, and what I was doing - and it's MASSIVE. No wonder it wasn't working."
"I put out a post yesterday, with the changes we discussed and got somone in my DMs this morning saying "you're speaking to me, how does it work. That's never happened before, I'm so excited about what's possible with these changes"
"Cold to Sold is the first program that actually helped me get clear on what I needed to say to really make sense to my clients - and I've done a LOT of programs!"
"I've finally gotten clear on how to talk about what I do in a way that doesn't feel 'cringe'"
"My help statement is really clear now, it calls out exactly who I can best help with a level of clarity I'd been missing, thank you"
Is this right for you?
This is specifically aimed at the coach, consultant, therapist, specialist or service provider who knows their work is incredible, but struggles to express its true power in words - so you feel like what you’re offering is being overlooked, by the very people it would most benefit because you’re not able to explain it in a way that they recognise the value and what it will do for them.
You have a validated offer (you make sales already, but know you could be making way more) and your current sales tend to come from referrals or people you've met already). You're ready to make the copy and messaging shifts that will enable you to be SEEN and understood for what you do beyond your immediate network - and create copy and content that nurtures, connects and converts rather than just posting into the abyss.
Let's get your messaging working smarter (instead of you working harder)
This programme helps you make the time you’re already spending creating content more profitable.
A client recently calculated she was spending more than 7 hours a week creating content…and yet she’d only had 2 clients reach out to work with her in 12 months.
That’s a TERRIBLE return on her time.
After just 2 weeks of working with me 1:1, she’s already bought in 8 sales and 2 of these are prime candidates to upgrade to her premium services.
I want to help make the time you’re already spending on content actually WORK to bring in clients - like you thought it would in the first place.
I find time and again that my clients think they're being clear but they're not being clear enough, and when they make these simple messaging tweaks, their business takes off.
This programme will help you confidently articulate who you serve and the results you get so that you can position yourself as THE solution they need, right now. I'll show you different content frameworks and run you through how to connect your messaging, offers and content together.
Because my mission is to help you reach the people that need you, so you can do your best work and have the impact you were born to make.
And all of THAT, starts with getting really clear on who you’re for, what you do and what that truly means for the people you serve.
And nobody teaches that like I do.
If you're ready to turn followers into paying clients, fast - and blow your business up with online sales, this programme is for you
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