Grab Your Workbook Here - (Make a Copy)
Grab the workbook (above), your fave beverage and your brain and get ready to upgrade your offer-messaging and content to pre-sell your audience on working with you.
This page has recently been recreated here - if anything is missing please let me know on heidi@imheidiwilliams.com
Stop overwhelming your audience with entire pizzas and start serving the one specific slice they actually want right now.
Simplify, sharpen, and sell with micro-content that drives DMs.
THIS is your QUICK WIN strategy - my clients get hands-raised immediately when they do this.
(bonus training)
Turning “I’m interested” into “I’m in” happens much faster when you do this.
In this training I'm walking through what I changed in my follow-up that meant I made WAY more sales.
If you're already making sales every single day in your business you can send your raised hands straight to an opt-in, and use the Pizza Slice Method to build your audience, but if you want MORE sales, fast - this is the shortcut.
The Mirror-Message
If your audience don't see themselves in your words, they scroll.
Before they work with me, my clients often THINK they're speaking to their ideal client...when really, they're kinda just speaking AT them.
I'll walk you through how to reflect your clients' own thoughts, doubts, and desires back to them - so they feel seen, understood, and ready to act, and how to create a 3 x 3 Messaging Map so you always know what to focus your content on, for conversion.
Your story, and the WHY behind why it's THIS your clients need isn’t just background - it’s a buying trigger.
I'm going to break down how to use the most lucrative narrative that bridges the gap between “just watching” and “ready to buy” and that sells them on it being THIS that they want and need.
Your offer might be gold, but if the message misses? It won’t sell.
Understand how to speak to profitable problems that get you paid faster.
My clients often think they're nailing their outcome - after all, they're not beginners - but HOW you speak to the outcome you help them get is everything to the level of client you attract, the extent to which they're prioritising the problems your work solves - and how ready they are to pay you.
This is how you make your audience stop scrolling and start bingeing. And that's ultimately what we want because bingers are buyers.
Get the structure that makes your posts addictive — so the more they read, the closer they get to buying.
This training breaks down what actually triggers a buyer to move — and why smart, educational content often backfires.
You’ll learn:
The 3 must-have psychological triggers behind every “I need this” moment
Why belief (in you and in themselves) matters more than logic
How to shift from sounding smart to writing content that sells
Watch this before your next post — it flips everything.
This is a training from another programme - Social Content That Sells Itself, so makes some reference to content types and frameworks that may not be covered in full here
Sprinkle these posts in to the mix to speak directly to your ready-to-move, premium buyers. These posts accelerate the decision making process and topple your buyer, who has been watching your content, into seeing that they HAVE to do this piece of work with you - they can't miss out any longer, they NEED this, and you're the ONE they want to do it with.
